PROBLEM: Less and less of the American workforce is taking paid time off. In fact, 23% of workers stated that they used all their vacation days in the last 12 months, according to a recent survey by Glassdoor. As the airline that strives itself on putting "You Above All," how can JetBlue encourage more workers to put themselves first by using their hard-earned vacation days?
SOLUTION: Put JetBlue in one of the most widely used email platforms built for the workplace.
Introducing the JetBlue Outlook plug-in. Using the monthly calendar view in Outlook, users can search thousands of JetBlue getaways in the one application they use most.
To get the word out about the new Outlook plug-in, we created a series of print ads that gave new meanings to tired and overused office phrases.
Those who fly JetBlue business class are a great captive audience to reach. So we tailored messages on in-flight napkins with the corporate workforce in mind.
